We found a new delicious friend! Caroline a la Caroline’s Cake Company designs and makes scrumptious bespoke cakes for any occasion, particularly for corporate clients and weddings.  We snatched a few minutes with her (and a slice of cake!) to find out more about her…

Tell us a bit about your company
I started Caroline’s Cake Company in August 2008 following 3 years of classes at the College of Food and countless orders for cakes from family and friends.  Since then the business has grown and developed beyond my wildest dreams and I’m lucky that I get to spend my time meeting amazing clients and creating delightful cakes for their weddings and celebrations.  I particularly love making wedding cakes.  There are so many aspects of a wedding to inspire the cake design – the dress, the venue, the invitations – and the clients themselves of course!  My wedding cakes are unique and my clients know they have a creation designed just for them.

What’s your best seller?
I don’t have a best seller as each cake is individually designed for the client but my chocolate mud cake is definitely my bestselling flavour!

Which designer from your industry inspires you and why?
I love the work of Melody Brandon of My Sweet and Saucy.  I love the simplicity of her wedding cake designs but the bold use of sugar flowers and moulds to give depth and interest.  As well as being inspired by her work I am inspired by how her business has evolved.  She has managed to establish exciting relationships with wedding planners, who can utilise her creative talent, and photographers who can capture her amazing work so beautifully.

Tell us someone to follow on Twitter or a blog that our fans should be reading
I love to read the blog A Beautiful Mess.  It’s written by Elsie Flannigan, a designer, based in the US, and owner of the Red Velvet shop – “an independent boutique full of magical handmade and vintage things”.  I love her style, I love her passion for life and I’d love to make her wedding cake!

Celebrity shoppers- who buys your product?
I haven’t received any celebrity client commissions to date, although the food writer from the Birmingham Post placed an order after he interviewed me and sampled my cakes, does that count?

What are you looking forward to for the rest of the year?
I’m looking forward to building relationships with other members of the wedding industry, participating in my first event in November and growing with every new commission.

What is your biggest fashion faux pas?
The patchwork dungarees I wore at university – the shame follows me even now…

Think back to an early ‘shoe’ purchase when you were younger, describe them please
When I was young I used to hate my burgundy Clarks scuff proof school shoes, I used to rub them against a wall to try to wear them out!  So the shoes that stick in head are my first ‘non-Clarks’ ones -  they were grey mary janes and when I was wearing them I thought I was the bees knees…but they did only last a term before I wore them out!

What is your favourite pair of Rachel Simpson shoes?
If I’m only allowed to choose one then it would be Carmen.  I love art deco shapes and styles and the fan shape Rachel uses on the shoe screams 1920s glamour.  I’d love to use the fan and colours as inspiration for a matching art deco style wedding cake…

Describe Rachel Simpson Shoes in three words
Wow, wow, wow.

If Rachel Simpson Shoes is known for its vintage inspiration and simply beautiful shoes, what is your company synonymous with?
A love of cake and creating beautiful works of art!