A few months ago we decided we wanted to update our packaging, to tie in with our lovely new branding. To inject a bit of beautiful vintage loveliness, there really was only one person to contact- the fabulous, award winning Lucy Ledger. Lucy is an illustrator who specialises in designing vintage scrapbook inspired stationery, and her style ties in perfectly the ethos of our shoes!
We sent a few ideas over and had a chat about the new box design, then waited for the artwork to arrive. And what artwork it was- no more was it just a shoe box, but what looks like the most exciting, gift-wrapped present ever! After sending the artwork out to the box makers in Spain (friends with the shoe makers), a sample was created and voila- our first shipment of crisp new boxes arrived yesterday..
A stunning rose covered lid in muted greens and minky-greys sits on top of a vintage green box with subtle printed lace texture. The whole thing is tied up in an ivory lace and matching green grosgrain ribbon (well, a printed one!), and topped off with an old-fashioned luggage label attached with cute little button. To be honest, it’s a good job we also love the shoes inside the box as much as we do, or they’d almost be upstaged!
Lucy also worked with us on our collaboration with twobirds bridesmaids, designing yet another gorgeous shoe box artwork for our new bridesmaid shoe collection. Both boxes are beautiful keepsakes to keep your shoes safe long after the big day.. or to keep other bits in if you prefer, photos, jewellery or general nick-nack-stuff!
A huge thank you for Lucy for all her hard work and patience in putting together such a beautiful new addition to our collection. We’re sure you’re going to love it as much as we do. xx
NB- obviously we still have a number of the original boxes in stock, so at the moment it’s just the new collection styles which come in the new box, but soon they’ll all be given the Lucy Ledger packaging- yay!